© 2022 Best Practice — Event&Digital Agency

Adidas Urban TRI, Adidas Power TRI
CLIENT:
ADIDAS
YEAR:
2016, 2017
LOCATION:
Pushkinskaya Embankment, Muzeon Park, Golutvinskaya Sloboda Business Center, Moscow

Development from A to Z of a complex integrated project for the Country launch of the new form of high-intense urban trainings URBAN TRI based on triathlon for women. Organization of outdoor trainings POWER TRI for women, holding master classes, presentations, fashion show, services of the beauty salon, engagement of celebrities. Installation of the unique 25-meter mobile swimming pool on the Pushkinskaya Embankment. The most popular fitness program of two seasons!

2016 - more than 4,000 girls took part in trainings and various activities. 2017: over 10,000 participants, over 9,000 publications with hashtag #adidasurbantri in Instagram and Facebook.

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NEXT PROJECT
Adidas Tango League

Awards:

© 2022 Best Practice — Event&Digital Agency

Adidas Urban TRI, Adidas Power TRI
Adidas Urban TRI, Adidas Power TRI
Adidas Urban TRI, Adidas Power TRI