Popularization of the endurance race and healthy lifestyle Engagement of major brand partners, bloggers, celebrities and opinion leaders into the project.

Initially a race, this project has become a real fitness festival, including Les Mills, yoga studio, auditorium, master classes, dances, aerobics, etc. Over the period of the race existence 1,100 teams have passed over 100 unique endurances covering 200 km. 55,000 participants of the race and 15,000 visitors of various sites and master classes have registered on the web-site: СТАНЬЧЕЛОВЕКОМ.РФ, the total number of unique visits exceeding 350,000. More than 100,000 persons have attended the festival.